Tag Archives: cannabis

Don't Be A Lab Rat (Human Lab Rat Cage)

Don’t Be A Lab Rat

On New Year’s Day 2014, Colorado became the first state in the country to legalize marijuana for recreational use. Later that summer, our ad agency was responsible for developing and launching the first youth marijuana prevention campaign in a post-legalization world – Don’t Be A Lab Rat – designed to increase the perception of risk associated with youth marijuana usage. After the campaign was completed, an independent tracking study determined that it successfully increased teens’ perceptions of risk as it related to youth marijuana use across every key message we utilized and it found that their intention to use the substance also decreased. Throughout the process of creating this campaign, we learned several valuable pieces of information that may be helpful to any adult looking for ways to broach this topic with a child or teen in their life. Kids are smart and want to know the real facts Prior ...
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Parents Matter

Parents Matter – Marijuana Campaign 2015

Rainier Community Cares' current “Parents Matter” campaign is about marijuana.  Where recreational use of marijuana has been legalized for people over 21, it is still illegal for minors to possess or use it. Early use of marijuana can have serious impact on adolescents, because of the many developmental changes that occur during that time: physical, intellectual and social.  Not only does it affect movement and balance while intoxicated, over the long haul it affects the ability to make sound decisions, think clearly or have the ability to focus and concentrate. Because neural pathways are still developing, long-term use of marijuana before the age of 16 can have a serious, adverse effect on adolescent brain development, causing a permanent drop in IQ*.  This causes poorer educational outcomes, resulting in lower income and a poorer overall future. Those who use marijuana are at a social disadvantage. It can lead to problematic friendships, ...
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Parents Matter

How to have “the Talk” about Marijuana

When do I start talking about marijuana?  What do I say to my kids about using it? These are really tough questions. The answers vary depending on the age and maturity of your child. It’s usually best to answer your child at their level. A parent with a 10 year old won't handle this situation in the same way a parent of a 16 year old will. This guide from Seattle Children's Hospital is a strong, helpful resource on finding a good way to talk to your child. Dangers of Marijuana for Youth: Marijuana is addictive. It is the number one reason that teens enter substance abuse treatment programs in Washington. Because adolescent brains are still developing, teens under the age of 14 are four times more likely to become addicted, causing them to experience difficulty memorizing things. It can result in academic failure and dropping out of school. Because ...
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