Monthly Archives: September 2015

We Need to Talk

We Need to Talk: Communicating with Your Child’s Teacher

One of the most important things you can do for your child in school is to communicate well with their teacher. The teacher will typically let you know how they prefer to communicate with you – by telephone, email, or even text. Feel free to let them know your preferred method of communication as well. Teachers are usually very happy to work with you, as they value that communication as much as you do. Try to make it to open-house night and conferences. The more face-to-face time you have with your child’s teacher, the easier it is to develop a relationship that makes it easier to talk when the tough conversations come up. Speaking of tough conversations, always try to remember that what your child tells you happened in school may be a misinterpretation or simple confusion. For instance, your child may come home crying that they didn’t get to ...
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The 7 C's of Resilience

Navigating “The 7 Cs of Parenting”: Conclusion

Navigating the 7 Cs of parenting, you can help your child become competent and confident.  They will build social connections needed for them to develop a strong character while they make positive contributions to society.  They will learn that they are valuable.  They learn that their decisions and actions are important, because they affect everyone around them. Children who know how to cope with the challenges and changes in life not only make good role models, they are the builders of our future society.  They have control of their own destinies, and they show others a better way to conduct themselves.  Their resilience is exemplary. This is the final article in our 9-part series on the 7 Cs of Resilience. Make sure to check out our other posts if you missed any of the steps. You'll learn what the Cs are, and how to encourage your child along each path ...
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Don't Be A Lab Rat (Human Lab Rat Cage)

Don’t Be A Lab Rat

On New Year’s Day 2014, Colorado became the first state in the country to legalize marijuana for recreational use. Later that summer, our ad agency was responsible for developing and launching the first youth marijuana prevention campaign in a post-legalization world – Don’t Be A Lab Rat – designed to increase the perception of risk associated with youth marijuana usage. After the campaign was completed, an independent tracking study determined that it successfully increased teens’ perceptions of risk as it related to youth marijuana use across every key message we utilized and it found that their intention to use the substance also decreased. Throughout the process of creating this campaign, we learned several valuable pieces of information that may be helpful to any adult looking for ways to broach this topic with a child or teen in their life. Kids are smart and want to know the real facts Prior ...
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The 7 C's of Resilience

Navigating “The 7 Cs of Parenting”: 7) Control

When children realize they are responsible for the outcome of their actions, they are likely to look at their choices and options more carefully and follow each one of them to the logical and final concision. This helps them to make healthy choices, where they can control the outcome of their own actions and decisions. When parents control all of their children's decisions, they deny their children the opportunity to learn self control. These children may feel like everything happens to them, and they can become passive and pessimistic. These children are inclined to become depressed because they see "control" as being an external factor, and they don't feel they have any control. On the other hand, resilient children internalize their decisions and know they have control over what happens to them.  These children know that the quality of their lives directly depends on the actions and decisions they make.  ...
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